Kamis, 25 Oktober 2012

[N878.Ebook] Download Ebook Copywriting: Successful Writing for Design, Advertising, and Marketing, by Mark Shaw

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Copywriting: Successful Writing for Design, Advertising, and Marketing, by Mark Shaw

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Copywriting: Successful Writing for Design, Advertising, and Marketing, by Mark Shaw

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Copywriting: Successful Writing for Design, Advertising, and Marketing, by Mark Shaw

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

  • Sales Rank: #1713000 in Books
  • Brand: Brand: Laurence King Publishers
  • Published on: 2009-02-18
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 6.80" w x 9.60" l, 1.21 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Used Book in Good Condition

About the Author
Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.

Most helpful customer reviews

13 of 13 people found the following review helpful.
Neat simple textbook for entrepreneurs and small business owners who are responsible for a myriad of copywriting activities.
By Jeff Lippincott
I liked this textbook. I found it to be well outlined and well written. It has an introduction, eight chapters, and an appendix that provides options for further reading. If you are interested in creative writing as it applies to business (ad copy, Web site copy, direct marketing copy, newsletter copy, etc), then you will find this to be an excellent book to read and work through.

Except for the first two wonderful chapters, each chapter included two interviews and two case studies. I found these chapters to be very helpful in covering different aspects of business creative writing. Also included were good checklists, exercises, and roundups.

I would have liked the book better if the text fonts were a little larger and not nearly as thin. As a result of what I was provided it took me a little longer to read this book than it should have. It was hard to sail through this book because of the type fonts. Also, I didn't find the appendix material to be very impressive.

But the book provides valuable insights into copywriting and I honestly believe any entrepreneur or small business owner would do themselves a favor to get a copy of this book in order to help them make their copywriting better which will make more things happen for their businesses. 5 stars!

5 of 5 people found the following review helpful.
Helpful pointers for copywriters
By Daniel Schut
I read this book a while ago. I liked it because of the following reasons:

1. actual, helpful tips for someone who wants to get going as a copywriter, in stead of 'sage advice', which provides inspiring quotes but not much actual technique. I'm looking at you, Saatchi, with your 'brutal simplicity of thought' or you, Arden, with your 'It's not how good you are, .. '

2. It has great case studies and interviews with industry leaders, providing practical applications and examples of the tools discussed.

3. It has exercises. Writing is a matter of exercising your pen - you learn it best by doing it, not reading about it. The exercises are simple, but effective.

All in all, a good, useful book. If you're doubting between this book and something Saatchi or Arden wrote, take this one.

1 of 1 people found the following review helpful.
Want to learn more?
By A Customer
This book is a very hands on guide to getting in the right headspace for copywriting. I'm a jack of all trades when it comes to media production but I've been looking to hone my skills. This book is all of the information I could have needed and it is very well written. I recommend this book to anyone novice or seasoned professional alike.

See all 4 customer reviews...

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Minggu, 14 Oktober 2012

[J186.Ebook] Ebook Download The Object Primer: The Application Developer's Guide to Object Orientation and the UML, by Scott W. Ambler

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The Object Primer: The Application Developer's Guide to Object Orientation and the UML, by Scott W. Ambler

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The Object Primer: The Application Developer's Guide to Object Orientation and the UML, by Scott W. Ambler

Scott Ambler, author of Building Object Applications that Work, Process Patterns, and More Process Patterns, has revised his acclaimed first book, The Object Primer. Long prized in its original edition by both students and professionals as the best introduction to object-oriented technology, now this book is completely up-to-date with new material in every chapter. There are also new chapters on good OO programming techniques and OO software testing. All modeling notation has been rewritten in UML notation. Review questions at the end of each chapter allow readers to test their newly acquired knowledge. In addition, the author takes time to reflect on the lessons learned over the past few years by discussing the proven benefits and drawbacks of the technology. This is the perfect book for any software development professional or student seeking an introduction to the concepts and terminology of object technology.

  • Sales Rank: #2235912 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 2001-05-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.18" w x 6.97" l, .0 pounds
  • Binding: Paperback
  • 523 pages
Features
  • Used Book in Good Condition

Review
'Overall an introduction to OO software in structured steps written in a teachign style, easy to read for a novice.' CVu

From the Back Cover
An ideal introductory book to object-orientation, written by a developer for developers. Starting with a description of why developers and their organizations want to take advantage of the object-oriented (OO) paradigm. It quickly gets into leading edge development techniques such as CRC (Class- Responsibililty-Collaborator) modelling and use-cases. The reader is then introduced to the so-called "complicated" OO concepts in a straight-forward and easy manner. Unlike many other books, the entire OO dvelopment process is put in perspective, presenting both serial and iterative development strategies.

About the Author
Scott W. Ambler is a senior consultant of Ronin International, Inc., a software services consulting firm that specializes in software process improvement, mentoring, and training. He is also founder and thought leader of the Agile Modeling (AM) methodology and the Enterprise Unified Process (EUP). He is a popular international speaker, a regular columnist for Software Development magazine, and the award-winning author of several books, including The Object Primer 3/e, Agile Modeling, and Agile Database Techniques.

Most helpful customer reviews

30 of 31 people found the following review helpful.
Clarifying the "What, When, Why and How" of OO Development
By T. L. Goodman
I probably purchased somewhere upwards of twenty books on the topics of the UML and object-oriented development before buying The Object Primer, 2nd Edition. Yeah, it probably would have been nice to have read this one first, but on the other hand, it may have been just the right book at the right time in terms of my learning process. As a result of my previous efforts, I was getting overwhelmed and confused by the sheer volume of concepts, notations, diagrams, development processes, and tools associated with becoming proficient with UML modeling and object-oriented development. While I had learned lots of important terminology and techniques from the previous books, I found The Object Primer to be enormously practical and useful in terms of putting it all together and breaking through to a working level of proficiency.
Among the aspects of the book that I appreciated are it's easy-to-read style, effective use of diagrams and visual examples, and the "techniques" sections with clear directives about what to do, and what not to do, in specific areas. I was able to use the technique lists in somewhat of a cookbook style as I applied what I was learning to some of my own work.
So far, in my growing library of OO development books, this one provides the "biggest bang for the buck".

3 of 4 people found the following review helpful.
Actually much more than just an object primer!
By B3n S6z
This is a great book! Not that it's perfect, but nothing is. This book is not only a very clear, extremely well-organized approach to learning and/or becoming expert in "Object Orientation and the UML," as the the cover says, but he presents this together with a development methodology that makes a *lot* of sense. For example, for those of you who have read Karl Wiegers' excellent "Software Requirements," did you notice that at the end of the book you knew exactly what good requirements are but not how to get there? Me too! But Ambler takes you on a whirlwind tour, with each page absolutely *packed* with value, that instead leaves you saying "hey, now I know not only what good object oriented designs are, but how to get there from here!"
This is a strange thing to say, but this book actually gave me the requirements engineering methodology I needed to get from point A to B -- having requirements that Karl Wiegers would be proud of!

18 of 20 people found the following review helpful.
This guy is good! The OO comes before the UML.
By David Gurgel
OO came first and then came UML to model it! This book is all about the principles of object-oriented requirements, analysis, and design first and secondly about the UML tools for modeling these steps in project development. That's as it should be since OO is the thing most to be admired, and UML is (just) a popular and very useful language for modeling OO development. Too many UML books are so intent on UML that the fundamentals of OO are ignored. The first edition of this book was published in 1995 just before UML was born. Its author, Scott Ambler, is a prolific and renowned writer and developer.
The book has many detailed UML diagrams and is clearly written in a pleasant, professional style. The book is not about implementation. Look elsewhere for sample code, including some of Ambler's fine other publications.
Don't be lislead by the word "Primer" in the title. It's for the serious reader and would make a good text, but for a junior or senior level CS course. If you are a professional and could have just two references in your library for your first OO project, this 523-page book together with a good programming reference (Java, C++, C#, or VB.NET) would be a good choice.

See all 19 customer reviews...

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[B945.Ebook] PDF Download Fading Heart (The Stelladaur Series) (Volume 2), by S. L. Whyte

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Fading Heart (The Stelladaur Series) (Volume 2), by S. L. Whyte

Reilly travels through another portal, this time back to Ireland in 1896, in his continuing quest to find his father and to discover more secrets of the Stelladaur. He becomes imprisoned in Black Castle, where he must face the Deceptors--the demons of Hell.It's coming down! We're going to die! The only thing that comes with Reilly through the portal is the Fireglass, the ruby, and the red flower he gave to Norah. Change comes from the most intimate part of one's soul ... Just beyond the Embassy lies Dark Castle. There the Deceptors hold their captives until the eleventh hour of Hallow's Eve, when every demon of that Hell takes possession of a body. Your contempt is delicious! Now come closer! There is only one chance to escape an imprinting.  But is there a choice for Reilly?

  • Sales Rank: #3453323 in Books
  • Published on: 2015-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .86" w x 6.00" l, 1.11 pounds
  • Binding: Paperback
  • 344 pages

About the Author
Author, educator, and Founder and President of The Stelladaur Academy, S. L. Whyte was born in Minnesota, USA, and raised in Victoria, British Columbia, Canada. “I inherited my love of stories from my aunt, who was a professional storyteller on Mississippi steamboats. As a teenager, I wrote short stories, poetry, and song lyrics. Diagraming sentences became a strange obsession in tenth-grade English class. When I write, I see more clearly, feel more deeply, and share more truthfully. Whether you are 10 or 100 years old, The Stelladaur Series will ignite the magic of your imagination." S. L. Whyte lives in Puget Sound, Washington with her husband.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Not A Fiction Reader, but Loved This Book
By Kimerly A. Wagstaff
It is a rare day when I spend my free time reading a fiction book, preferring non-fiction, but 'Fading Heart' was worth it! I read it over two evenings, curious to see if the story would have similarities to Book 1 'Finding Tir Na Nog'. Book 1 was wonderfully descriptive of places and I enjoyed the birds and animals, as they were so alive, if you knew how to listen. In 'Fading Heart', I was drawn in by the characters...Reilly, Lottie, the Irish community, and the decidedly dark Deceptors. The story flowed between wistful and sad, charming and cheery, dark and dangerous. It would be a great read-aloud book for Upper Elementary age. The highlight, for me, were the threads of truth and wisdom that weave a tapestry throughout the pages. I will read 'Fading Heart' again, just to highlight those truths. S. L. Whyte is finding her rhythm, as a new author, and I can't wait for Book 3 in the Stelladaur series.

0 of 0 people found the following review helpful.
fast-paced fantasy
By daisy
This book is a page turner for sure, dark in places, but full of bright contrasts. Good versus evil is explored in new ways, causing a reader of any age to consider questions of depth. It seems suitable for readers age 13 and beyond because of some violence that could possibly upset younger readers. Though I don't normally choose fantasy,this fast-paced book hooked me and kept my interest til the end, leaving me looking forward to the next book in the series.

0 of 0 people found the following review helpful.
insightful life lessons
By N. Boyd
There are many insightful life lessons to be learned through The Stelladaur Series. I'm looking forward to Book 3.

See all 3 customer reviews...

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Selasa, 09 Oktober 2012

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The Friendly Stranger: One Man's Struggle to Cope with Pedophilia, by John Veteran

At the age of 16, in 1959, Dalton Henson, an athletic but emotionally disturbed youth living in a small central Florida town, suddenly becomes sexually attracted to prepubescent boys. This attraction gradually intensifi es until it nearly completely replaces the attraction he previously felt toward girls and women. As the years go by, he is extremely ashamed of being a “sex pervert” (as he thinks of himself ), and constantly strives to conceal “the way he is” from people he is associating with. This is complicated because he blushes easily and is inclined to do so anytime someone mentions anything pertaining to sex. Despite his sexual attraction, he conceives that sexually molesting a boy would be morally wrong, and he never does so or considers doing so. This book follows Dalton Henson through college, a year of teaching physical education and coaching athletics at a junior high school, a summer as a camp counselor, two years in the U.S. Army—including a year in Vietnam—and the year after he is discharged from the Army, as he lives in a low-grade motel room in Tampa, writing a novel and interacting with a variety of motel staff and guests,

  • Sales Rank: #1308645 in eBooks
  • Published on: 2015-07-20
  • Released on: 2015-07-20
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Haunting
By M.Eason
A tale of anxiety, loneliness, repression and stunted emotional growth. The friendly stranger of this story is a time bomb, for himself and for children he will meet in future. Heartbreaking for all. Recommended to those who know a pedophile and want to understand.

2 of 3 people found the following review helpful.
Disappointed
By Joan D
I started this novel with the idea I would receive some insight into the mind of a sexual pervert. The book was a rambling story about nothing more than the uninteresting life of a very confused young man. I do not recommend you read it. By the way, I first became aware of this book in Readers Digest. It sounded interesting. It was not.

0 of 0 people found the following review helpful.
Don't bother
By Bizzybunny
No character development. No plot. No conflict resolution. Chronological diary with repetitive entries. Main character had many neuroses totally unrelated to his main problem of pedophilia, such as phobias and social anxiety and thinking based on fantasy.

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[S981.Ebook] Download PDF In My Father's House: Africa in the Philosophy of Culture, by Kwame Anthony Appiah

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In My Father's House: Africa in the Philosophy of Culture, by Kwame Anthony Appiah

Africa's intellectuals have long been engaged in a conversation with each other, and with Europeans and Americans about what it means to be African. At the heart of these debates on African identity are the seminal works of politicians, creative writers and philosophers from Africa and its diaspora. In this book, Appiah draws on his experiences as a Ghanaian in the New World to explore the writings of these African and African-American thinkers and to contribute his own vision of the possibilities and pitfalls of an African identity in the late twentieth century. Appiah sets out to dismantle the specious oppositions between "us" and "them," the West and the Rest, that have governed so much of the cultural debate about Africa in the modern world. All of us, he maintains, wherever we live on the planet, must explore together the relations between our local cultures and an increasingly global civilization. Combining philosophical analysis with more personal reflections, Appiah addresses the major issues in the philosophy of culture through an exploration of the contemporary African predicament.

  • Sales Rank: #1293163 in Books
  • Published on: 1992-04-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.09" w x 6.38" l,
  • Binding: Hardcover
  • 256 pages

Review

"A wonderfully crafted collection of essays."--In My Father's House


"Appiah's book on the place of Africa in contemporary philosophy powerfully exposes the dangers of any simplistic notion of African identity in the contemporary world....Tellingly, his reflections upon the calling of philosophy and the relation between post-traditional and not-yet-modern African culture(s) offer a welcome perspective on the increasingly shrill debates over "multiculturalism" that rend the academy. The epilogue on his father's funeral alone more than justifies the whole book."--Elizabeth Fox-Genovese, Common Knowledge


"Interesting and thought-provoking."--Safro Kwame, Lincoln University


"Montaigne invented the modern essay;...Appiah has the brilliance to extend it."--The Village Voice


"A groundbreaking--as well as ground-clearing--analysis of absurdities and damaging presuppositions that have clouded our discussions of race, Africa and nationalism since the 19th century....Mr. Appiah delivers what may very well be one of the handful of theoretical works on race that will help preserve our humanity and guide us gracefully into the next century."--Charles Johnson, The New York Times Book Review


"Appiah's essays are exquisitely and painstakingly argued."--Washington Post Book World


"An exceptional work, whose contextual sweep and lucidity provide a refreshing intellectual tone away from yahoo populism. In many profound ways, Kwame Appiah's In My Father's House ushers in a new level of discourse on race and culture, placing it within a universal narrative--and where else should it belong?...Without question, a first of its kind."--Wole Soyinka, from Race and the Rout of Reason


"In My Father's House is a remarkable book that brings previously invisible cultural assumptions to the surface and obliges us to rethink our conceptions about African identity. Drawing upon a variety of elegantly analyzed historical examples and relating them to his own personal experiences of the African world, Anthony Appiah convincingly demonstrates the need to go beyond stereotyped notions of race and futile laments about past injustices. His observations about authenticity movements, the persistence of Western constructions of African realities, and the emergence of new syntheses of knowledge among African peoples represent a major breakthrough in the ongoing debate over the future of African culture."--Richard Bjornson, Ohio State University


"This is an absorbing and path-breaking book by a gifted philosopher. Appiah rescues the philosophy of culture from Herder by insisting that we drop notions like 'authentic negritude' and that 'African culture' is the name of an important project rather than of an available datum. The book's range of reference and the vigor of its argumentation are equally impressive."--Richard Rorty, University of Virginia


"Appiah's concern is, he modestly states, 'with the situation of African intellectuals.' In the growing literature on the subject, nobody has defined that situation, as it exists now, more sharply; nobody has built so many bridges to a discourse that might be shared universally. Learned yet unpretentious, serious and witty, critical and kind--this book is bound to infuse debates among African intellectuals with new vigor and to engage philosophers, literary critics, anthropologists and others everywhere. One also wishes it would be read by politicians for its lucid analyses of racism as well as its demonstration of intellectual independence tempered by colonial and post-colonial experience."--Johannes Fabian, University of Amsterdam


About the Author
Kwame Anthony Appiah is Professor of Afro-American Studies at Harvard University. His books include Assertion and Conditionals (1985), For Truth in Semantics (1986), Necessary Questions (1989), and the novel Avenging Angel (1991). He is currently editing the Oxford Book of African Literature.

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14 of 16 people found the following review helpful.
Identity ,Solidarity, and the Dilemmas of Modern Africa
By CodyforOrange
Modern Africans find themselves at the juncture of several worlds: As Basil Davidson might have noted, revolution, episodic nationalism, and postcolonial debacles have cast a pall of chaos onto an already historically chaotic field of peoples. The philosophies of Europe, the roots of tradition, African nationalism, Pan-Africanism, racial, tribal and ethnic solidarity, and a modernity which seeks to unleash individualism all come into conflict when Africans attempt to assess the problems they face, and detail solutions for these problems. Kwame Antony Appiah calls African thinkers to take up this important work, and he offers several assessments of these problems and possible solutions in his book. He believes that a better basis for solidarity in Africa is needed to replace decaying philosophies of negritude, and he discredits Pan Africanism's ability to fulfill this role. He addresses the question of what African philosophers should be preoccupied with, and whether, in their seeking to establish, unify, or recreate cultures, African philosophers can really draw upon philosophies and identities unique to Africa. The importance of an "African" identity has emerged since colonialism, and Appiah questions what such an identity should be founded upon, using Wole Soyinka and his own father Joseph Appiah as examples of intellectuals at work on the question.
After a reading of Appiah's book, I question whether an African solidarity can be usefully articulated. Can inclusive, constructive and accessible modern culture be derived in a continent-wide scale, with some collective experience as its sourcebook? Perhaps the question rides on whether tradition is truly expendable, although so far it has apparently not been expendable (although it has proven malleable). Appiah's arguments in favor of reexamining what it means to be African, while he has labored to disassociate them from the Pan-Africanist agenda, seem unsure on the issue of Pan Africanist hopes. Pan Africanism, whether informal or economic, seems more than mired in implied racialism - it seems to ignore the idea that there is a need for modern African nations to promote overture to the world, rather than aggrandized protectionism, which invariable carries with it repressive nationalist agendas. The reality is that Africa is dependent upon its ties to the rest of the world. I believe that Appiah would argue that any "Africanism" is not useful as a method of affirming culture, either, precisely because to be simply "an African" implies such a tremendous negation of one's own past.
I still want to know if Soyinka has also successfully divorced himself from a bogus Pan-Africanist and unianimist use of an "African" culture in his metaphors and references. Does he somehow successfully escape from the confines of this label with his individual-focused explorations (which are thus really Nigerian, or Yoruban?)
Also, how usefully can a philosophical agenda be furthered by an intellectual class focused on bipolarity? The implied bipolarity of African philosophers, working to justify themselves to the world while preserving the value of traditional discourse, seems in danger of trying too hard to mold tradition, and thus lose useful contact with traditional people.
Appiah questions "...the evaluative assumption that recovery of tradition is worthwhile," implying that it is not (95). This comment seems like an important and perhaps controversial one: is it really good for philosophers in Africa, if working to establish an agenda for future clarity and intelligibility for Africans, to be ready to dismiss recovering tradition in their countries and societies? The negative effects of tradition are many, but its benefits seem easily slighted.
Appiah's critique of the ethno philosophical response to modernity seems to leaves out the important fact that a new citizen of the world, as African citizen, is rapidly, and permanently, emerging - and that as people grow up separating themselves from tradition, tribalism and rural politics, they are reassessing their traditional background while trying to create an identity. Perhaps the ethno philosophy he criticizes is in fact an attempt at an honest reappraisal of tradition, for certainly all summaries of the condition of African traditions will end up preferentially consolidating these traditions.
The question is where in the African intellectual consciousness should fit the multi-lingual, multi-national views of tradition. I think to roundly press African intellectuals to serve the highest ideals of "their people" and guide them into a modernity that is not based on European models and yet also not based upon African tradition should be recognized as especially dangerous, as such a plan may well leave its chosen flock behind.
This book, for the density and complexity as well as honesty of its inquiry, should be seen as a sold introudction to what makes Africa so problematic on the level of identity and solidarity. The existence of an "african" identity can no longer be ignored. Appiah finds all the roots of this identity and gives them rigorous criticism in light of his own personal view of Africa as well as a solid reading of African philosophy, social science and history.

19 of 25 people found the following review helpful.
Remarkably astute
By A Customer
Appiah's book is insightful and powerful. His mastery of language allows for a philosophical chef d'oeuvre that reads with fluency comparable to a fine novel. Appiah's unique perspective as a quintessentially modern academic whose own life has bridged gaps between three continents imbues his writing with a freshness that will captivate any fine intellect. Truly a remarkable work.

1 of 1 people found the following review helpful.
IS THERE AN AFRICAN "PHILOSOPHY OF CULTURE" EMERGING?
By Steven H Propp
Kwame Anthony Appiah (born 1955) is a Ghanaian philosopher, cultural theorist, and novelist who is currently Professor of Philosophy at Princeton University. He is also author of books such as The Honor Code: How Moral Revolutions Happen, Cosmopolitanism: Ethics in a World of Strangers (Issues of Our Time), The Ethics of Identity, Necessary Questions: An Introduction to Philosophy, and Thinking It Through: An Introduction to Contemporary Philosophy.

He states in the Preface to this 1992 book, "in thinking about culture, which is the subject of this book, one is bound to be formed---morally, aesthetically, politically, religiously---by the range of lives one has known... this is especially important because the book is about issues that are bound to be deeply personally important for anyone with my history; for its theme is the question how we are to think about Africa's contemporary cultures in the light both of the two main external determinants of her recent cultural history---European and Afro-New World conceptions of Africa---and of her own endogenous cultural traditions."

Here are some quotations from the book:

"The African-Americans whose work I discussed in Chapters 1 and 2 conceived their relation to Africa through the mediating concept of race, a concept they acquired from a Euro-American cultural matrix. As a result... it was inevitable that their answer to the question of African identity should have been rooted in the romantic racisms that have been so central to the European and American nationalisms of the past century and a half; and their thinking provided the starting point for those Africans who took up the banner of a Pan-Africanist black nationalism in the period since the Second World War." (Pg. 73)
"I have already said that there is no reason to think that the folk philosophies of Africa are uniform." (Pg. 92)
"Yet there is no doubt now, a century later, an African identity is coming into being. I have argued throughout these essays that this identity is a new thing; that it is the product of a history, some of whose moments I have sketched; and that the bases through which so far it has largely been theorized---race, a common historical experience, a shared metaphysics---presuppose falsehoods too serious for us to ignore." (Pg. 174)

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Minggu, 07 Oktober 2012

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In this ninth edition of Adolescence, Laurence Steinberg continues to utilize an effective combination of a friendly writing style, thorough research, and a contextual approach that emphasizes adolescence in contemporary society. The text's careful organization ensures maximum teaching flexibility that allows the chapters to work together to be covered in sequence or to stand alone. Ethnicity and minority issues are thoroughly discussed in a way that enables students to see how the adolescent experience is shaped by class and culture. The strong pedagogical framework helps students organize and integrate material. Thoroughly updated to reflect current findings in the field of adolescent development, Adolescence is based on solid research and theory, yet it has a distinctively "real world" feel that emphasizes the reality of being an adolescent in today's society.

  • Sales Rank: #227856 in Books
  • Published on: 2010-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.20" h x 1.20" w x 8.80" l, 3.12 pounds
  • Binding: Hardcover
  • 576 pages

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1 of 1 people found the following review helpful.
Five Stars
By Fernanda Salvoch
What I needed.

0 of 0 people found the following review helpful.
Four Stars
By bds86
great book, in good condition to be used

0 of 0 people found the following review helpful.
Five Stars
By megan etienne
AS EXPECTED THANK YOU!!

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