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Effective Business Communication, by Neera Jain, Shoma Mukherji
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"Effective Business Communication emphasises the managerial as well as the business perspective of communication. The theoretical approach is well complimented by its implementation in real organisational lives. This approach makes it easy to not only understand the concepts taught but also making the reader aware of different situations that they have to deal with on a day-to-day basis. With topics such as Business and Dining Etiquette and Effective Cross Cultural Communication and a rich pedagogy, the book responds to all communication needs of students of management. This book is helpful to all who want to understand the concept of communication in its entirety as well as to fine-tune the nuances of basic as well as high-level communication at work."
- Sales Rank: #8178346 in Books
- Published on: 2012-11-21
- Dimensions: 9.00" h x .88" w x 6.75" l,
- Binding: Paperback
- 390 pages
About the Author
Dr. Neera Jain is Assistant Professor, Business Communication at the Management Development Institute, Gurgaon. She has 21 years of experience of teaching and research and is actively involved in research, teaching, training and development at MDI. Her MDP modules have received overwhelming appreciation from participants across various levels in organisations like Hyundai Motors, Barclays Shared Services, NSPCL (NTPC), RITES, JK Laxmi Cement, NK MINDA, NIC, BEL, ONGC, JINDAL Steel, BPCL, Central Electricity Authority, Oil India Ltd, Bureau of Police Research and Development etc. Her interest areas include Leadership Communication, Cross Cultural Communication, Crisis Communication, Interpersonal Effectiveness and Personality Development. She is working on an externally funded research project on Communication Patterns and Personality Types of Indian Women Leaders. She is a visiting faculty at IAE-AIX Graduate School of Management, France. Dr. Jain obtained her M. Phil and Ph.D. degrees from Aligarh Muslim University, Aligarh in 1990 and 1993 respectively. She is an accredited trainer on MBTI and FIRO-B from APP and has been certified for the use of CPI 260 – a leadership development tool by California Psychologists (CPP). She also has a Post Graduate Certificate in the Teaching of English (PGCTE) from the Central Institute of English and Foreign Languages (CIEFL), Hyderabad and has qualified the National Eligibility Test (NET) of UGC. She has received MDI Award for Excellence in Teaching in 2011. Shoma Mukherji is currently pursuing Executive Fellowship Program in Management at Management Development Institute, Gurgaon. She has completed a Masters in International Management from the American Graduate School of International Management, U.S.A and has been a HR practitioner for 15 years. She currently works as a consultant in HR, Brand Development, Sales Administration and Training. Her research interests are Leadership Communication, Intercultural Communication, Cultural Intelligence, Global Leadership, Gender Issues and Corporate Social Responsibility. Her publications include book chapters and research papers in national/international journals/conference proceedings. She is a visiting faculty at Management Development Institute, Gurgaon and IIT Kanpur. She has been Session Chair at Academy of Management annual conference at San Antonio, August 12-16, 2011, “West Meets East: Cross Cultural Influences on Management and International HRM”.
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