Download Ebook The Best Damn Web Marketing Checklist, Period!, by Stoney deGeyter
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The Best Damn Web Marketing Checklist, Period!, by Stoney deGeyter
Download Ebook The Best Damn Web Marketing Checklist, Period!, by Stoney deGeyter
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So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! answers that question and more. It is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. The guide includes 36 checklists with more than 600 web marketing action points that deliver online success. The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing and social media strategy. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics. Get this incredible resource for your web marketing team today!
- Sales Rank: #154993 in Books
- Published on: 2014-08-27
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .55" w x 8.00" l, 1.07 pounds
- Binding: Paperback
- 240 pages
Most helpful customer reviews
7 of 8 people found the following review helpful.
Epic Checklist! Great for Non-Technical Business People
By Amazon Customer
Have you ever given out your website address -- and then apologized for how it looks? If so, you're not alone. If you want to stop apologizing, you're going to need to know exactly what to do to change it, in achievable steps.
That's where Stoney deGeyter's book comes in. I had seen this book in various forms over the years, and it just keeps getting better.
The author first came on my radar screen when he was writing on a website for small business people called Search Engine Guide years ago. The best part was, you could actually understand what he wrote. I went to a conference where I met him in person. And from there on I made it a point to follow just about everything he wrote. I still have an earlier, shorter PDF version of his checklist from years ago.
This new version is completely updated for 2014.
This has to be one of the most epic checklists ever. Calling it a checklist doesn't do it justice. It is so much more.
It gives you checklist items, but also explains why you should do something. In many places it points out how to do it, too.
Topics include: choosing a domain name, technical URL structure, site architecture, usability, content writing, content appearance, social sharing considerations, navigation, internal site search, about us page, contact us, e-commerce product pages, shopping cart, checkout process, forms, error pages, thank-you pages, help and FAQ pages, on-page optimization, local optimization, landing pages, blogging, image optimization, sitemaps, privacy, social media marketing, pay-per-click advertising, analytics, email marketing, and more.
In its current form the checklist has 675 action steps for you to take.
You don't necessarily have to tackle all 675 at once. In fact, I'd recommend that you not do that. The book is structured in a way that lets you jump around. You don't have to read the chapters in order.
Everything is in plain English. You do not need to be a coder or search engine professional to understand it.
Now, that's not to say that you won't encounter technical terminology. Some of the steps require technical know how (especially the architecture, usability and e-commerce sections) -- that's just the nature of the beast.
But many others are ones that a non-technical do-it-yourselfer can do. And even if you use an outside Web developer or SEO professional, this checklist will help you decide when and why to seek their help. You will also be able to communicate better with the professional help you hire, based on what you learn in the checklist.
Non-technical site owners, marketing managers, small business owners and entrepreneurs will find it to be a learning guide and how-to aid, as well as a project checklist.
6 of 7 people found the following review helpful.
This is an invaluable time saver as well as informative on best practices that your website cannot live without if you ...
By Book Buyer
OMG! Stoney's checklist just saved me from having to read at least 10 different web marketing books. Not only did he summarize the most important items to focus on, he tells you why.
I don't have to take notes and I can just benchmark against his checklist. This is an invaluable time saver as well as informative on best practices that your website cannot live without if you want to compete online today.
I will be using this book for all my client work. Thank you Stoney!
Shirley Tan
Author Ecom Hell
Certified Business Consultant
5 of 6 people found the following review helpful.
Checklists on steroids!
By Kimberly Krause Berg
Checklists on steroids! Stoney’s Best Damn Web Marketing Checklist, Period! is going to be attached to you from the first page and follow you around wherever you go until your online business dreams come true. I have always been a checklist and cheat sheet fanatic. There never seem to be enough of them, and they are always spread out in various places. Stoney compiled and organized 36 checklists, with more than 675 action points, along with example, and he explains the reasoning behind each recommendation. Not only do you get the checklists with descriptive information, but you can download a quickie cheat sheet to apply to a number of websites. Everybody will want this book.
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